WineSPIT Workshop #9 – Know Modern Wine Consumers- authenticity, terroir and place attachment, by Steve Charters MW

Know Modern Wine Consumers- Authenticity, Terroir and Place Attachment, by Steve Charters MW


2017.04.06 SPIT#9

Love Consumer Dynamics? 

So do we! Seriously, who doesn’t want to understand their customers better? It means more sales, better business planning and greater customer engagement. Agree? Read on…

SPIT’s April 6 workshop Know Modern Wine Consumers – Authenticity, Terroir & Place Attachment is hosted by Steve Charters MW, a leading thinker in consumer dynamics and customer behavior. Steve will take us on a journey to learn more about the modern wine consumer: why do they favour and buy certain regions? What is their attachment to certain places and terroir? Why do they associate “authenticity” with some regions, grapes and producers more than others? Understanding these vital factors behind sales behavior offers us tools to better plan our sales, interactions and even our portfolio and events to cater to this increasingly powerful market.

Workshop details

Speaker  Steve Charters MW
Date  6 April 2017 (Thu)
Time  2:30-4:30pm (2pm registration)
Venue HK Management Association – 4/F, Pico Tower, 66 Gloucester Road, Wanchai (See Google map)
RSVP email to, or fill in the form here (before 31 March 2017)
WineSPIT member Complimentary | Non-WineSPIT HK$350 (Contact us if you are interested to join/renew WineSPIT membership)

About Steve Charters MW

Steve became Master of Wine in 1997. Originally qualified as a lawyer in the UK – but was seduced by the allure of wine, and worked in retail and wine education in London, Sydney and Perth. He gained his PhD from Edith Cowan University for a thesis entitled ‘Perceptions of Wine Quality’. Steve is now Director of Research at the School of Wine and Spirits Business of ESC Dijon. He was formerly Professor of Champagne Management at Reims Management School, and before that lectured in Wine Studies and Marketing at Edith Cowan University in Perth.

In 1997 Steve was the winner of the Australian Vin de Champagne Award. He has wide and current knowledge of a number international wine areas, but focusing mainly on Champagne and Australia. He has also worked for a vintage on a winery in France. He is involved in research focusing on wine and place and consumer behaviour with wine. Steve has written columns for the Australian Gourmet Traveller Wine Magazine.

Steve has published

  • ‘Wine and society: The social and cultural context of a drink’ (Elsevier, 2006)
  • ‘The Oxford Companion to Wine’ (OUP, 2006)
  • ‘Discovering Australia: Wineries’ (Random House, 1999)
  • ‘The Global Encyclopedia of Wine’ (Global Publishing, 2000)

Wine List 

#1 – Matetic EQ Chardonnay 2010 San Antonio Valley, Chile
#2 – Union Wine Company “Underwood” Pinot Noir 2015 Oregon, US
#3 – Benjamin-Leroux Chassange-Montrachet 1er Cru Abbaye de Morgeot 2011 Burgundy
#4 – Domaine Faiveley Nuits-Saint-Georges 1er Cru Aux Vignerondes 2014 Burgundy
#5 – Alaverdi Monastery Cellar Qvevri Traditional Rkatsiteli 2011 Kakheti, Georgia
#6 – Badagoni Alaverdi Tradition Saperavi 2014 Kakheti, Georgia

Wine sponsored by
Altaya WinesBerry Bros. & Rudd, Golden Gate WineNortheast Wines & Spirits

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