Wine in China

About | Program | Speakers | Participate | Enquiries | Partners

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The gathering of the “inner circle of insiders”: Wine in China is the go-to place for Chinese wine industry intel. With a program of debates and interactive panels, it strategically pairs the wine industry’s key players with leaders in relevant fields. It offers a range of voices, insights and advice, and comprises the most extensive knowledge base around on wine in China.

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2016 Symposium

2016 will focus on new trends in Chinese wine market, and will offer 4 symposiums that feature leading experts in the business.

Date: 5th November 2016, Saturday

Venue: The House of Roosevelt
No. 27 Zhongshan Dong Yi Road (27 Bund), Shanghai, China 200002

Language: English

Program Overview:

08:45 – 09:30 : Registration

09:30 – 10:00 : Plenary – A Flying Start

10:00 – 11:00 : Session 1 – Update Your Profile: Consumer Dynamics

11:30 – 12:30 : Session 2 – Virtual Vino: Wine & E-Commerce

14:00 – 15:30 : Session 3 – Trade Places: Connecting with the F&B Trade

16:00 – 17:00 : Session 4 – What the Tech? Digital Media

17:00 – 18:00 : Closing Cocktails & Tasting

* Networking sessions during breaks and lunch

 

 

 

Plenary Session: 9:30 – 10:00 am

A Flying Start

Debra Meiburg MW will set the scene for a day of cooperative learning and cutting edge analysis of China’s intriguing wine trade with a fully up-to-date overview of the industry, its latest news and emerging trends. Debra will be followed by Mr. Michael Zimmermann who will present Austrian Wine in China and Ms. NingXin Wu who will talk about exhibition business development.

Speaker: Debra MEIBURG MW, Michael ZIMMERMANN, NingXin WU

 

consumer

Session 1: 10:00 – 11:00 am

Update Your Profile: Consumer Dynamics

Like a classic “who dunnit?” get down to the details and discover more about China’s wine consumers: how they’re evolving, discovering, buying and drinking wine and how to tailor your approach to capture this market.

Panel Chair: Robert JOSEPH
Speakers: Chuan ZHOU, Justin COHEN, Manohar BALIVADA

 

ecommerce

Session 2: 11:30 am – 12:30 pm

Virtual Vino: Wine & E-Commerce

The world’s fifth-largest consumer market for wine and spirits, experts predict e-commerce online sales will account for 70% of China’s sales by 2021. Get in-sync with the current trends and market situation, and savvy for future success with the leaders in this field presenting their news, clues and point of views in this dynamic discussion.

Panel Chair: Debra MEIBURG MW
Speakers: Chen XIE, Ian DAI, Ian FORD, Yanni WU

 

sommelier

Session 3: 2:00 – 3:30 pm

Trade Places: Connecting with the F&B Trade

Get in front of the big shots that call the shots when it comes to what’s hot in China’s biggest and most prestigious food and beverage outlets. This is the who’s who of China’s F&B, sharing their wisdom and experience, and ready to answer all your questions.

Panel Chair: Debra MEIBURG MW
Speakers: Arneis WU, James TENG, Jasper SUN, Jerry LIAO, Kobe HOU

 

digital

Session 4: 4:00 – 5:00 pm

What the Tech?: Digital Media 

Whether you love it, hate it, think you’ve mastered it or are totally baffled by it, digital media is a force to be reckoned with, offering potential galore. Stay ahead of the trends by getting the lowdown from the experts in China’s digital domain.

Panel Chair: Robert JOSEPH
Speakers: Oliver ZHOU, Zhi Feng DONG

 

Featuring

Panel Chairs

debra-meiburg

Debra MEIBURG MW
Master of Wine & Wine in China Founder

Mundus Vini 2014 Teil 2

Robert JOSEPH
International Wine expert, Wine Digital Guru & Editorial Consultant, Meininger’s Wine Business International

Speakers

arneis-wu

Arneis WU
Sommelier, L’Atelier de Joel Robuchon

xie-chen

Chen XIE
Owner, Mihu’s Wine House

chuan-zhou

Chuan ZHOU
Research Director, Wine Intelligence

ian-dai

Ian DAI
Senior Vendor Manager, Wine & Spirits, Amazon China

ian-dai

Ian FORD
Director of Business Development, East Asia, Endeavour Drinks Group, Woolworths Ltd.

jamesteng

James TENG
Head of Wine – Asia, Hakkasan

chuan-zhou

Jasper SUN
Chief Sommelier, Jing-An Shangri-la

jerryliao

Jerry LIAO
Chief Technology Officer, Shanghai International Wine & Spirits Museum

josh-gu

Josh GU
Project Manager, ProWine China

justin-cohen

Justin COHEN
International Wine Marketing Specialist, Ehrenberg-BassInstitute

kobe-hou

Kobe HOU
Sommelier, The Peninsula Shanghai

kobe-hou

Manohar BALIVADA
Executive Director – Client Strategy, The Silk Initiative

michael-z

Michael ZIMMERMANN
Exports East: Scandinavia, CEE, Asia-Pacific, Austrian Wine Marketing Board

ningxin-wu

NingXin WU
Project Director, ProWine Asia

oliver-zhou

Oliver ZHOU
Managing Director, Vinehoo

zhi-wei-wang

Yanni WU
Chief Operations Officer, Penguin Guide

Zhi-Feng

Zhi Feng DONG
Co-Founder, 9KaCha

How to Participate

Tickets: US$225 / RMB ¥ 1,500 (includes 4 symposiums, lunch, tasting & cocktail)

Purchase Now

** No walk-in. Advanced registration required.

 

Enquiries

Ms. Pamela Lam
events@debramasterofwine.com | WeChat: MeiburgWineMedia | Tel: +852 2515 0178

 

Partners

Organised by

zhi-wei-wang

Country Partner

Event Partner

Venue Partner

Wine Partner

Media Partner

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