Wine in China

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Being held in Hong Kong the day before the International Wine and Spirits Fair. Wine in China is the “inner circle of insiders” conference – giving delegates direct access to our industry’s most tapped-in insiders, in order to help the wine business grow in China.

It was on the 5th November 2014 that the second edition of the Wine in China Conference has taken place. Over 150 professionals, including 45 speakers and over 100 delegates gathered to discuss and debate entering, working and succeeding in the China wine market – one of the world’s highest potential, yet challenging market places. It offered the ideal entrée to the Hong Kong International Wine & Spirits Fair.

With three streams running concurrently, focused on “Enter the Market”, “Work the Market” and “Own the Market”, participants were able to choose the best content for their business, as well as mixing and matching between streams. From the basics like finding the right importer, logistics and sales channels, to more involved topics like public relations and marketing strategies, consumer dynamics and business etiquette in China were covered, plus much more.

High profile wine industry representatives spoke of their successes and learnings in the market, in an effort to help new comers to the market as well as share practical tips and insider information with existing players.

It was not just a who’s who of the wine world though. As part of the mission to facilitate entry to and success in the China wine industry, preeminent marketers, business consultants, retailers, media and other experts from a range of fields were invited to speak and share their experiences and advice on doing business in China. Highly acclaimed speakers like Kiki Yang (Bain & Company), Aaron Lau (Bravo Asia) and Susan Lansing (VP, DFS) among many others were able to provide outside perspectives for wine industry professionals.

Director of the event, Debra Meiburg, Master of Wine, said, “I thank all those involved in the 2014 Wine in China conference. From the feedback we’ve received, it was the diversity of voices at this event that was a highlight.

“With some of Asia’s best media, marketing and retail people sharing their wisdom on doing business in China, those in the wine industry were offered the oft-rare opportunity to “think outside the bottle” and look forward to trying new approaches.”

Wine in China 2015 will have more in-depth focus on key cities of China, more speakers from the wine industry of the Mainland China, and more diversified topics for discussion.


2014 Topics – Finding the Right Importer; Market Entry Logistics; Connecting with the F&B Trade; Wine Retail; Building Loyalty: Education and Internal Training; Consumer Dynamics; Packaging for the Chinese Market and Media among others.

2014 Conference Speakers – ASC Fine Wines –  David Lucas, Simon Hong * AWSEC – Jannie Mack *  Bain & Company – Kiki Yang * Bravo Asia – Aaron Lau * Crown Tower (Macau) – Adolphus Foo * Crown Wine Cellars – Gregory De’Eb * Cru Magazine – Nicolas Siu * DFS – Susan Lansing * Ella Cheong – Patrick Lee *  Food & Beverage Logistics Ltd – Paul Duffy * Grace Vineyard – Judy Chan *  Grande Passione – JC Viens * Grebstad Hicks Communication – Lynn Grebstad * Hong Kong Wine Merchants Chamber Of Commerce * Richard Chiu * JF Hillebrand China – Angela Zhou * Links Concept –  Patricio de la Fuente Saez * MacroAsia – David Pedrol * Northeast – Dean Aslin * Pilot Fish – Thomas Jullien * Shangri-La Group – Yang Lu * Slurp.Asia – Sabrina Hosford * The Wine Contor – Constantin Press * Totem Media – Chris Baker * Touchmedia – Neil Ducray * Villa Maria – Charlotte Read * Vinsanity – Ian Dai * Wine Now Magazine – Chin Sun Lau * Wine Times Hong Kong – Ali Nicol * Xantana – Xania Wong * Yacht Club on the Bund – Christian Zhang among others.