Debra Meiburg MW Meets the Winemaker 156: François Thienpont, Terra Burdigala
François Thienpont of the famed Vieux Château in Pomerol catches Debra up on his latest effort, Terra Burdigala. Thienpont points out how Pomerol, which doesn’t have a rigid ranking system like its cousins the Médoc, Graves and St Emilion, allows its brands to be judged purely by the market. Terra Burdigala, a nod to the Roman name for Bordeaux, attempts to translate Bordeaux’s finest for the regular consumer.
While Thienpont lets on that Terra Burdigala’s biggest competition comes from the New World, he insists that although he has adopted some of the New World’s marketing tactics, what is in the bottle remains true-blue Bordeaux.