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17 Feb 2015

Debra Meiburg MW Meet the Winemaker 205: Albiera Antinori, Marchesi Antinori

Debra meets with Albiera Antinori, Vice President of Marchesi Antinori, owner of a significant portfolio of Italian wine brands and a highly influential family within Italy’s wine history and present day. They discuss grape varieties – particularly the cabernet franc that Antinori are “playing” with at the moment, along with blending, autonomous varieties and the many Italian varieties that Albiera prefers. Debra quizzes Albiera on the specifics of her role as VP, as well as the challenges of marketing the diverse brands in the Antinori portfolio – from selling the entry level wines, to protecting the image of their most prestigious brand.

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